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The
explosion of Internet usage in the last five years has made the
corporate web site an invaluable sales, advertising, and marketing
resource for businesses both large and small. Because of the enormous
number of commercial web sites on the world wide web today, designing
a unique web site which effectively markets your organization has
become an increasingly challenging task. Metropolitan is experienced
at creating unique interactive, visually appealing web sites which
continually set new standards in the field of commercial web site
design. From initial consultation to ongoing support, Metropolitan
provides an experienced staff committed to excellence and devoted
to helping our clients use the world wide web to improve all aspects
of the way they do business.
What can the Web do for Your Business?
The Internet is a cost effective means for advertising providing
local to world-wide coverage. It has been shown to greatly increase
product visibility and exposure to potential consumers at minimal
annual cost. It can increase sales and overall productivity as well
as provide convenient and inexpensive customer support.
If you have been spending money on newspapers, brochures, and other
traditional advertising media, the Web can provide much of the same
type of information to a wider audience for a fraction of the cost.
Why choose the Web to promote your business?
No other advertising or marketing resource offers as much creativity
and versatility as the Internet. The Web allows the fusion of text-based
documents with graphics, images and animation to give your company
worldwide exposure, 24 hours a day, 7 days a week. The Web has an
estimated 60 million users and is the fastest growing direct marketing
opportunity in history that you cannot afford to miss out on.
The Web has something to offer everyone. If your company offers
products or services, your Web site can accommodate online, or mail-in
orders, provide information and view your current products and increase
your sales.
Designing a website is not difficult. Designing a website that
works for you and your visitors is another story. Your website needs
to load quickly and consistently in all browsers and across all
platforms. In addition, it needs to effectively sell your product
or service.
Current statistics indicate that 80% of the websites on the Internet
are failing at promoting their product or service. You don't have
to be stuck with a poorly designed website that does not sell. Metropolitan offer custom designed websites or if your budget won't
allow for a custom designed site, we offer websites from pre-created
templates.
At Metropolitan, our focus is on small to medium size businesses.
We continue to provide professional services at low rates to help
small businesses claim their place online. We have over 10 years
experience in commercial website design and marketing. We believe
in providing services far beyond just website creation.
Local Business Organizations or Community
Chamber of Commerce
Most local service industries such as, auto repair garages, travel
agencies, barber and beauty shops, dry cleaners and restaurants
have generally hesitated to promote their products over the Internet.
However, they can use the web successfully by posting hours of operation,
brochures, special discounts, sales, coupons, contacts and phone
numbers, branch locations and other useful information directed
towards the consumer.
By having their local business organization host the site, many
local small businesses can have a presence on the Internet at a
very small cost to them.
Such a Web site acts as a local products and services index for
the community that is always available to those interested in their
services.
This method also provides a sense of community that currently does
not exist very much on the Internet as well as allow people who
are moving into the community to find the local products and services
that are available to them.
Metropolitan also offers a group business package where
the primary site would belong to the local business organization
while each business would have their own page off the site directory
as well as a separate printable location and direction map. Each
individual business can refer to their own web address in their
advertising (i.e. www.primary_organization.com/your_company).
Local Townships and City's
Townships have many departments, officers and committees that often
need to be in contact with residents, future residents, building
contractors, state and county personnel, etc. The cost of printing
and mailing material to these organizations and individuals can
be substantial.
A Web site is just the place for a township to set up a directory
that can contain information such as:
Contact
index of township officials
Calendar
of events for committees
Recreational
activities available to residents
Library
information and activities
School
contacts, activities and evaluations
Civic
organization activities and contacts
Community
TV involvement
Township
history
Emergency
information
Voter
information
Police,
Fire, Rescue and other support services
Emergency
management
Township
map and directions
By having this information on the Internet it can be accessed immediately
by those interested with little or no personnel involved, and printing
or mailing costs.
Personal Web sites
Although usually not used for commercial means, some people like
to have a web presence to promote their talents and interests. Personal
sites are also often used to locate others having common interests,
and sometimes lead to forming small home businesses.
Some people try to create their own personal sites, but more often
than not, produce results that are less desirable and not well organized
due to a lack of technical and design experience. Personal sites
are usually small in size and, therefore, are actually relatively
inexpensive for Metropolitan to develop. The final results, however,
is a professional looking personal presence on the web.
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